TRAININGS & EVENTS
Monday, May 18th
6:00 PM - 7:00 PM
Linkswell Training
Trainer: Jon Detlefsen
Date & Time: MAY 19 / 11:15 am - 12:10 pm
Location: SUMMIT 2
Training Description:
Join LinksWell as they showcase some exciting new “budget-friendly” product lines that won’t leave you wanting! All vehicle-specific, all Plug-N-Play, all with an MSRP under $950, and all coming out in 2026! You won't want to miss out on what’s to come!
Kenwood Training
KENWOOD Introduces Direct Replacement, the Future of Automotive Receivers
Trainer: Marcus Vasconcellos
Training #1
Date & Time: MAY 19 / 9:15 am - 10:10 am
Location: SUMMIT 1
Training #2
Date & Time: MAY 20 / 1:05 pm - 2:00 pm
Location: SUMMIT 1
KENWOOD is hosting in-person training sessions at the Pacific NW Mobile Electronics Expo, focused on our Direct Replacement Revolution and new eXcelon Marine & Motorsports products.
These sessions will cover new Maestro APX solutions, expanded Direct Replacement applications, and the latest Marine/Motorsports product updates—designed to help installers, sales teams, and managers drive more opportunities on the floor and in the bay.
Thinkware Training
Trainer: Cillian Reynolds
Date & Time: MAY 19 / 10:15 am - 11:10 am
Location: RAINIER
Thinkware : What’s New, What’s Next, and How to Stay Ahead.
What We Will Cover:
- In-depth look at the brand new U3000PRO and LTE module
- Upcoming PRO series models
- Refresher on key features and selling points.
Audison Forza + Hertz & Audison Product Training
Trainer: Dan Greenwood
Date & Time: MAY 19 / 4:05 pm - 5:00 pm
Location: SUMMIT 1
What You Will Learn:
- How to position Audison Forza DSP amplifiers to win premium system sales
- Key differentiators between Hertz and Audison - and how to sell both effectively
- System design strategies for better performance and higher margins
- How to simplify DSP conversations and remove customer hesitation
- Learn how Forza BIT technology enables input signal correction for seamless OEM integration.
- Proven techniques to increase average ticket and close rate
Hertz Marine & Motorcycle Training
Trainer: Dan Greenwood
Date & Time: MAY 20 / 10:00 am - 10:55 am
Location: SUMMIT 2
Dan brings deep industry experience and practical, in-the-field insight that will help you and your team sell more effectively and confidently.
What We Will Cover:
- Marine audio system design and product positioning
- Harley upgrade strategies
- Key Hertz product highlights and differentiators
- Real-world sales techniques to win at the counter
- System building tips to maximize ticket size and performance
Make plans to attend and take advantage of this hands-on learning opportunity to elevate your business this season.
Lucas Lighting Training
Trainer: Barry Lightfoot
Training #1
Date & Time: MAY 19 / 10:15 am - 11:10 am
Location: SUMMIT 1
Training #2
Date & Time: MAY 20 / 11:00 am - 11:55 am
Location: SUMMIT 1
Even though LED lights have been around for a long time, it's even more important now to understand current market conditions and succeed in this emerging category. Lucas Lighting has the tools to help all retailers find new opportunities with LED lighting without trading dollars for other products in your store.
Harman / Kardon Audio Training
Trainer: Shawn Spedding
Date & Time: MAY 19 / 4:05 pm - 05:00 pm
Location: SUMMIT 2
Join Shawn Spedding, Director of Sales, Mobile Audio Aftermarket, for a special training event!
This session will provide an introduction to the new Harman/Kardon Audio, your new house brand. Learn about the latest features, benefits, and how it can elevate your product offerings.
Shawn will also present "Mastering the Art of Beautiful Sound," a deep dive into achieving premium audio experiences for your customers. Don’t miss this opportunity to connect with industry peers and enhance your expertise!
Memphis Audio Training
Trainer: Nick LoMonaco - CEO & President of Memphis Audio
Date & Time: MAY 19 / 11:15 am - 12:10 am
Location: RAINIER
Come learn about some of the super innovative new products Memphis has launched in the last few months. In addition, come see the new limited-edition product and learn how the broad Memphis line can drive profit across multiple categories in your store and make installation quicker and more profitable.
Wet Sounds Training
Trainer: Richard Prieto
Date & Time: MAY 19 / 9:15 am - 10:10 am
Location: PARADISE
Get ready to take your installs to the next level with Wet Sounds’ latest Harley-Davidson® Motorcycle Audio Kit. This hands-on training covers everything from product specifications and system design to step-by-step installation techniques tailored specifically for Harley builds.
Learn best practices for clean wiring, precise tuning, and maximizing performance in real-world conditions. Experience the power and clarity Wet Sounds delivers on two wheels, and walk away confident in your ability to build louder, cleaner, and more refined Harley audio systems your customers will love.
PCA Enclosure Training
Trainer: Uriel Maldonado
Date & Time: MAY 20 / 11:00 am - 11:55 am
Location: RAINIER
In this fast‑paced session, Uriel Maldonada of PCA Enclosures will deliver a crash course in integrating with new Tesla battery platforms, covering electrical and communication interfaces, safety considerations, control strategies, and real‑world integration pitfalls that installers and system designers must understand before deploying these packs.
We will then shift to
build‑vs‑buy scenario planning, comparing costs, risks, timelines, and strategic trade‑offs between
building your custom subwoofer boxes and
leveraging industry-leading, high-quality PCA-partner-available options. Attendees will leave with a
clear framework for evaluating technical requirements, total production cost, and scalability, enabling them to make
confident, defensible decisions about how to approach subwoofer integration in their own projects.
KICKER Training
Trainer: John Meyers - Kicker Global Trainer
Training #1
Date & Time: MAY 19 / 9:15 am - 10:10 am
Location: SUMMIT 2
Training #2
Date & Time: MAY 20 / 3:30 pm - 4:30 pm
Location: SUMMIT 1
In this training, John Meyers, Kicker Global Trainer, will cover the key technologies and features behind the LX amplifier series, showing how they impact real‑world performance, reliability, and tuning flexibility. He will then walk through practical setup and system configuration, including gain structure, crossovers, and best‑practice wiring for common layouts and OEM integration.
He will also highlight
new products in the Kicker lineup and spend focused time on
Solo X and Solo XS subwoofers, with guidance on
enclosure design, power‑matching to LX amplifiers, and tuning tips so attendees leave with
clear, repeatable processes they can apply immediately in the field.
VOXX by GENTEX Training
Trainer: Justin Gear
Date & Time: MAY 19 / 10:15 am - 11:10 am
Location: PARADISE
Come see what’s new from VOXX and learn how to turn our latest products into bigger tickets and stronger margins. We’ll showcase new products from Directed, VOXX ADAS, the CarLink Integrated Dashcam, and VOXX Mobile Video, with clear takeaways you can use right away on the sales floor and install bay. If you want to sell the latest technologies in these categories and grow your bottom line, this is the training to attend.
CICADA Audio Training
Trainer: Justin Miller
Date & Time: MAY 19 / 9:15 am - 10:10 am
Location: RAINIER
Justin Miller, Regional Sales Manager for Cicada Audio, will give a brief overview of the Cicada Audio line and an intro to DSP for motorcycles.
Firstech Training
Trainer: Mike Rinehart
Training #1
Date & Time: MAY 19 / 11:15 am - 12:10 pm
Location: SUMMIT 1
Training #2
Date & Time: MAY 20 / 10:00 am - 10:55 am
Location: SUMMIT 1
The World of Firstech. Mike Rinehart, Support & National Trainer, will be going over the new Drone XT tracker as well as the Drone XP1 and Drone XC, along with much more related to Firstech! Please come and join us for our training.
Escort Radar Training
Trainer: Donnie Montgomery
Date & Time: MAY 19 / 10:15 am - 11:10 am
Location: SUMMIT 2
Milliseconds Make a Difference
Join Donnie Montgomery of Escort Radar for an engaging training session on "Precision Selling at a Higher Level" with Escort Radar. In this course, Donnie will share strategies and proven techniques tailored to elevate your sales of the Escort Radar product line.
Modus Training
Trainer: Jason Digos
Date & Time: MAY 19 / 5:05 pm - 6:00 pm
Location: SUMMIT 2
MODUS Car Audio featuring PREACT™ Current Averaging Technology
This session introduces MODUS Car Audio and its patented PREACT™ Current Averaging Technology, an innovative approach to managing amplifier current for improved power efficiency, consistency, and real-world performance.
Designed for installers and sales professionals, the class explains how PREACT adapts to varying vehicle electrical conditions, maintains stable output under load, and differs from traditional amplifier designs. Attendees will also walk through real-world EV applications using Tesla Cybertruck and Tesla Model X system builds as examples, breaking down how those systems were designed and how PREACT supports high-performance audio in platforms with limited or sensitive electrical systems.
Goldhorn North America Launch Training
Trainer: Joseph Norton
Date & Time: MAY 19 / 4:05 pm - 5:00 pm
Location: RAINIER
Be part of the official launch of Goldhorn North America at PNWCE 2026. This in-depth training is designed for retailers, installers, and sound quality enthusiasts looking to understand how Goldhorn’s DSP-first ecosystem fits into today’s modern vehicle integration market.
During this session, we will break down the complete Goldhorn product lineup—from entry-level OEM integration solutions to advanced reference and competition-grade systems. Attendees will gain real-world insight into system design, tuning workflow, OEM integration strategies, and how to confidently position Goldhorn as a premium solution in their store.
This is not just a product overview. It’s a practical training focused on how to build better systems, simplify installation challenges, improve tuning results, and create profitable opportunities with one of the fastest-growing DSP-focused brands in the industry.
Training Topics:
- Introduction to Goldhorn North America
- Understanding the Goldhorn DSP-first ecosystem
- Product lineup breakdown by series and application
- OEM integration strategies for modern vehicles
- DSP software overview and tuning workflow
- System design flexibility and scalability
- Choosing the right products for different customer needs
- Building premium, profitable audio solutions
Whether you are new to DSP integration or an experienced tuner looking for the next evolution in system design, this session will give you practical tools and product knowledge you can immediately apply in the real world.
Focal Product & Technology Sales Training
Trainer: Joseph Norton
Date & Time: MAY 20 / 11:00 am - 11:55 am
Location: SUMMIT 2
Join us for an in-depth Focal training designed specifically for retailers, sales professionals, and install Technicians looking to better understand the technologies, materials, and engineering that make Focal one of the most respected names in premium audio worldwide.
This training will break down the complete Focal lineup, including Utopia, K2 Power, Flax, Slatefiber, Access, Universal Integration, and Auditor, while helping attendees understand how to confidently present each series to different customers and vehicle applications. We will cover the real-world differences among cone materials, tweeter technologies, tuning philosophies, installation approaches, and how Focal carries its signature sound across every price point in the lineup. More importantly, this is not just technical training. This session is designed to help retailers and sales teams improve showroom conversations, simplify product presentations, increase ticket size, and create more confident recommendations for customers.
Topics Include:
• Understanding Focal’s French engineering and acoustic philosophy
• Cone materials and tweeter technologies explained simply
• How to position each Focal series correctly
• Real-world sound characteristics customers actually hear
• Translating technology into easy showroom talking points
• OEM upgrade strategies and premium system building
• How to guide customers through the Focal lineup naturally
Whether you are new to the Focal brand or already experienced with premium audio, this training will provide valuable insight into how to better present, sell, and support one of the strongest speaker lineups in the industry today.
Mosconi Gladen America Training
Trainer: Joseph Norton
Date & Time: MAY 20 / 3:30 pm - 4:30 pm
Location: SUMMIT 2
Join Mosconi Gladen America at PNWCE for a focused training on system design, DSP integration, and sound quality performance.
This session is built for retailers, installers looking to better understand the engineering, tuning philosophy, and product strategy behind one of the world’s most respected audio brands. Whether you are building daily-driver upgrades or reference-level sound quality systems, this training will provide practical knowledge you can immediately apply in the showroom and installation bay.
Attendees will get an inside look at Mosconi amplifier and DSP technology, including system design strategies, tuning concepts, and how to create more refined and immersive listening experiences for customers. We’ll also cover an introduction to B.A.R.N.I.E. and its role in modern DSP tuning and sound quality development.
The session will also cover the upcoming 2026/2027 Gladen speaker lineup, including design philosophy, material selection, voicing characteristics, and proper speaker-to-amplifier matching for maximum sound quality and performance.
Training Topics Include:
- Mosconi amplifier and DSP technologies
- Real-world system design and integration
- Introduction to B.A.R.N.I.E.
- Gladen 2026/2027 speaker lineup overview
- Speaker materials, voicing, and engineering philosophy
- System planning strategies for today’s modern vehicles
If you are passionate about sound quality and want to stay ahead of the industry with the latest technology, training, and product direction from Mosconi & Gladen, this is a session you do not want to miss.
Exile Audio Training
Trainer: Bill Hasbrook
Date & Time: MAY 20 / 1:05 pm - 2:00 pm
Location: SUMMIT 2
Join Exile Audio at PNWCE 2026 for the official introduction of the reloaded Exile Audio brand under Orca.
This training will cover the heritage behind Exile, where the brand is headed, and the exciting new products launching across Marine and Powersports audio.
Exile Audio is a homegrown Pacific Northwest brand originally founded by Bill Hasbrook over 26 years ago. As an Oregon native, Bill helped build Exile into a respected name in Marine Audio with a strong passion for the boating lifestyle and sound on the water. Come see what this iconic brand has to offer as Exile enters its next chapter.
We’ll walk through the current lineup, including the iconic XM9 tower speakers, the new SM8B RGB cans, SM65C coaxial, upcoming Javelin V2 amplifiers, and future product direction. This session is designed for retailers and installers looking for a profitable, performance-driven brand that stands out from the crowd.
Training Topics Include:
- Introduction to Exile Audio & the new direction under Orca
- Marine and Powersports product lineup overview
- Upcoming products and future roadmap
Whether you’re new to Marine Audio or already building large systems, this training is built to help you grow your business and understand where Exile fits in today’s market.
